2012 is surely the year of disaster for those ranking websites depending only on spamy back links. With the new updates in Google algorithms, the needless back-links and poor article marketing both will loose their significance. We all know that in blogging world "Content is King", but Google panda update changes this to : "Content is Super-King". I know Super-King is not a genuine word in dictionary but cant get any other word to describe to importance of "content" that Google panda update gives him.
Back-links : Not the Queen anymore
We bloggers love to say : "Content is King and Links are Queen" but Google is in attempt to change this beautiful line. Google is trying to change their algorithm which always depended on back-links, now will depend on Content. I Really don't know, how on this world Google created algorithm to decide the quality of content(believe me its not an easy task) using Artificial Intelligence, but Google really did it according to their blog post : Finding-more-high-quality-sites. All this means is that gone are the days of sleepless nights begging for back-links and submitting lots articles over the directories. Now all you have to concentrate on is Content Creation.
Content is Super King but Content Farms dead?Yah, now thats a great irony. Google now don't give that importance to the content farm sites as it used to give earlier. The reason is obvious, people used content farm sites just to get some backlinks and this led to poor quality articles on content farm sites. This is where the secrete resides. If your content on a content farm is of good quality then by no means Google will harm your content.
So, back-linking from content farms is still not dead, but you will have to work hard on the content that gives you a back-link.
Good news for Newcomers
For those who have just jumped in the blogging sea, this update is actually good for you. Because we all know that those sites ranking high on Google are having lots of back-links and if back-links are what decides the ranking then i becomes really tough for newcomers to compete with them. But now the scenario is deferent, if you have quality content on your blog then it will surely rank high on Google.
So, lets trust our beloved Google and obey the Super King Content, forget everything about seo and let Google decide if your blog is worth its front page or not.